Digital Marketing Rep (Universal)

Your candidate reference number is: 3841218 Representative, Digital Marketing Category: Administration - Marketing & Sales Career Type: Professional Apply Now Bookmark and Share Universal Orlando® Resort is a universe of opportunities for people who have a lot to offer. It takes a special kind of person to work at Universal Orlando. An individual who knows how to be part of a team. Someone with a sense of fun who's serious about their work. A person who knows it doesn't take magic to put a smile on a guest's face… it takes hard work, dedication, knowledge and just the right amount of Universal attitude. Whether you're serving food, working in an office, maintaining equipment, performing in costume or operating a ride, you won't just be "doing a job." You'll be creating memories for our guests that will last a lifetime. Are YOU that kind of person? Job Description: The Digital Marketing Representative is responsible for synthesizing and analyzing reporting across digital touch points to aid in the development of digital strategy. Responsible for managing the execution of cross-channel digital strategies, including campaign optimizations, and the management of digital assets to be used in paid online media (banner ads, text ads, and social network ads). They will assist the Manager of Digital Marketing in the development of digital strategy to ensure that digital marketing is effectively driving increased awareness, brand appeal, online sales, and attendance for Universal Orlando Resort. Job Responsibilities: Reporting and Analysis Analyze cross-channel campaign performance using digital attribution and through the consolidation of channel insights from Report across digital touch points including display, text, social, email, etc., to develop optimization recommendations Perform various ad hoc reporting including Look Back Analysis (LBAs), A/B Testing and Messaging Analysis, etc. Develop ways to visually communicate analysis and present findings to internal partners in meetings Collaborate with cross-functional teams, including outside agencies, to proactively monitor, analyze, and optimize digital marketing campaigns via key performance indicators (KPIs) Review topline reporting and provide direction to analytics team for deeper dive analysis necessary to identify optimization opportunities Strategy Execution Act as a primary liaison to the Media team on strategy execution and campaign setup to ensure messaging and A/B testing needs are implemented Develop copy for text ads and social network ads based on strategy directives Implement remarketing strategy including landing page pixels, create remarketing audiences and Boolean logic for multiple retargeting groups Project Management Manage digital assets through the creative review and licensed partner approval process. Ensure assets development meets media plan needs Assist internal partners with adapting core creative to meet their needs Ensure project timelines are being met across the various digital campaign touch points to ensure successful campaign launches Monitor messaging changes and ensure that media is updated according to strategy Miscellaneous Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities. Perform other duties as assigned. Qualifications: Job Requirements: EDUCATION: Required: Bachelor's degree from a four year college or university in Marketing, Communications or Business. EXPERIENCE: 2+ years in online marketing, including display media and pay-per-click; implementation and analysis experience Experience with online advertising platforms and paid search marketing tools - knowledge Google AdWords required; Dart for Advertisers and Omniture Search Center preferred Strong hands-on analytical experience interpreting digital marketing results including trends with an eye on optimization Working knowledge of new mediums including social networks and mobile (advertising and apps) Working knowledge of email marketing including segmentation and lifecycle messaging strategy Ability to identify consumer needs/wants and develop relevant messaging (ad copy/creative) to drive toward desired action Experience working with the entire conversion funnel from lead generation to revenue creation Must have strong working knowledge of all Microsoft Office applications Detail-oriented with strong project management skills Excellent communication (written and verbal) skills and interpersonal skills with an ability to work with a wide range of professionals Diligent, flexible, resourceful, independent worker with a strong work ethic. Strong communicator capable of delivering concise messages to various audiences. Positive attitude, team player with professional demeanor. Intellectual curiosity and strong willingness to learn. ; or equivalent combination of education and experience.